UI Designer, UX Designer
Figma, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom
Mar 2023—Oct 2024
Be Healthy is a company whose main product is an international online store specializing in dietary supplements, cosmetics, and medical devices. They sell more than 3,000 products across 13 European Union countries and continuously open new markets every year. As a fast-growing company, Be Healthy operates in a fast-paced workplace and is committed to innovation, constantly launching new brands of food supplements to target different user segments and meet diverse health needs.
My first project with the company was redesigning their primary online store, FutuNatura. Following this, they launched four new dietary supplement brands, and I was responsible for designing an online store for each one. The main objective was to create a template with the first website, establishing a consistent theme that could expedite the development of subsequent projects.
Throughout this process, I maintained constant communication with the developers, regularly checking in with them about the design and ensuring that it was feasible to implement. The pace of work was fast, requiring me to swiftly transition from one project to the next while simultaneously testing, reviewing, and addressing any issues with the developers on previous projects. In addition to my design responsibilities, I served as the team representative for six months, managing the development team and acting as a liaison between team members and company management.
The primary objective of the redesign was to preserve the existing look and feel of the interface while enhancing the overall user experience. I aimed to provide the marketing department with more elements to feature on the website, creating the impression of a store with a diverse array of products and options. Additionally, I collaborated closely with the marketing design team and page editors, ensuring that the website's structure minimized their workload, considering they were already managing numerous tasks.
This brand provides an extensive selection of high-quality dietary supplements, including vitamins, minerals, herbal extracts, and other nutritional aids aimed at promoting overall health and well-being. The primary challenge was designing the product page, which needed to present significantly more information and various images compared to the main online store. This project marked my first experience designing a web store from the ground up, and it was crucial that the design served as a template for the online stores of subsequent brands.
This brand is dedicated to athletes and physically active individuals, offering high-quality dietary supplements crafted from carefully selected ingredients to enhance overall health, support performance, and promote effective recovery. The main goal of this website was to create a design that appeals to a younger audience engaged in sports. It features a modern and dynamic look and feel that reflects an active lifestyle while effectively showcasing the brand's commitment to quality and performance.
This brand is dedicated to enhancing sexual well-being, offering a range of unique products made from herbal extracts, amino acids, vitamins, and minerals that aim to boost confidence in the bedroom and address common intimacy challenges faced by couples. The design was inspired by the blue pill and the Durex website, aiming for a more sensual feel by using blue as the primary color and incorporating a variety of gradients. This was also the first web store with a very limited selection of products, so I had to make design changes to accommodate this aspect effectively.
MycoWay is an innovative brand dedicated to raising awareness about the power of natural mushrooms and their benefits for our bodies. By combining traditional knowledge with the latest research, they create high-quality products that support overall well-being and promote a balanced lifestyle. My task was to design a website that feels natural and earthy, complementing both the mushrooms and the packaging design. Additionally, I needed to create specific subpages for each mushroom, featuring detailed descriptions and potential uses to educate users about their unique benefits.
Purely Nutrition offers a diverse range of thoughtfully crafted dietary supplements tailored to meet the needs of all generations and lifestyles, elevating everyday life to new heights. Although the website is currently not in development by the company, I completed the design concepts for the Home page and Product page before we parted ways. The main goal of the design was to celebrate nature while maintaining a minimal and clean aesthetic. To enhance this natural theme, I incorporated various vector graphics that reflected the essence of the products and their ingredients.